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|Meet Day||T/Th||11:40 AM - 1:00 PM||STARR|
Designed to demystify the daunting political campaign process and operations for students who wish to run for political office or work in political campaigns. Covers all aspects of modern campaigns beginning with a discussion of the many variables candidates must consider before making the ultimate decision to run. Discusses how to create a campaign budget and how to determine how much a candidate must raise to win. Addresses how best to staff the campaign; to fundraise; how to determine the best message and how to create and implement it; how to target voters for persuasion and turnout; how to schedule and advance the candidate; set up the campaign communications office and work with the media; and how to conduct and utilize self and opposition research; the legal needs of a campaign; the increasingly powerful use of the Internet; and how to work with the blogging community. Also addresses how to set up and run a campaign field operation from campaign visibility to the ultimate job of turning out voters to the polls. Instructor is a veteran campaign manager and strategist.