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Faculty: Steve Jarding
|Meet Day||T/Th||8:40 AM - 10:00 AM||LAND|
Course is designed to show students how to set up a state-of-the-art political campaign operation to win elective office in the United States and around the world. It demystifies the modern political campaign by showing students how to write a winning campaign plan including how to set up and run literally every department in a campaign. This includes how to set up a campaign budget, raise funds, schedule a candidate, do self and opposition research, create a message that connects with voters, set up the press shop and work with media, set up the vital social media operation, determine what consultants to hire, set up the legal shop, create the field operation including voter canvassing techniques and targeting voters for persuasion and turnout, culminating with detailed get-out-the-vote operations. Course is premised on the belief that many potential political leaders disqualify themselves from running for office simply because they don't know how, while they fear things like fundraising, and personal revelations. Course will illustrate why none of these factors have to be limitations.