DPI-660: From MoveOn.org to Obama 2012: Digital Strategy in Political Campaigns

Semester: Spring

Credit: 1.0

Syllabus: Click here for syllabus

Faculty: Nicco Mele

Schedule

Day Time Location
First Day 1/27
Meet Day M/W 11:40 AM - 1:00 PM BL-1
Review

Description

Building on the concepts, vocabulary, and skills of DPI-659, this course will take a deep dive into the role of digital technologies in political campaigns, both electoral campaigns and issue advocacy campaigns. The class follows the development of digital strategy and tactics from MoveOn.org to Howard Dean’s presidential run to Barack Obama’s 2008 and 2012 presidential campaigns. The class also examine the use of technology in successful Tea Party challenger races, including Rand Paul’s successful 2010 Senatorial campaign. A significant degree of digital literacy will be required to succeed in the course; DPI-659 is recommended as a prerequisite, or students must secure the permission of the instructor.