Matthew A. Baum

Faculty Chair

Public Diplomacy Collaborative

 

617-495-1291
matthew_baum@hks.harvard.edu

 

79 John F. Kennedy Street, Box 113

Cambridge, Massachusetts 02138

 

[The PUblic Diplomacy Collaborative]

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Public Diplomacy can be defined as communication with foreign publics for the purpose of achieving foreign policy objectives.  As such it encompasses a series of tactics used by diplomats, and sometimes others, to harness soft power: the power to achieve foreign policy goals without resorting to coercion or bribery. Public diplomacy can be thought of as an instrument by which soft power is put to concrete use. 

 

The Collaborative applies social science to international communication challenges, bringing together public diplomacy scholars and practitioners across sectors, disciplines, and national boundaries. We are a lab for enhancing public diplomacy effectiveness for all citizens and officials who engage in global discussion.

 

We help a select number of governments and other international actors to understand prevalent and emerging narratives - the drivers of public opinion and sentiment - creating strategies and structures to effectively engage citizens around the globe.

 

For more information on the Public Diplomacy Collaborative, please contact Professor Matthew Baum or Mr. Jed Willard.