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Writing Workshop presented by Morgan McVicar, MC/MPA 2003, HKS
Writing Consultant. Writing to Persuade
The art of writing op-eds and columns.
Social and political commentary is ubiquitous, but how many writers truly understand what it means to write persuasively, to convince readers who disagree fundamentally with their position to pause and reconsider?
Often, writers preach to the choir, presenting arguments that resonate with like minds but win few converts.
In this workshop, we will talk about ways to construct a strong argument and deconstruct effective op-eds and columns and examine a few less effective pieces to get at what it means to write persuasively.