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Jeremy Heimans of Purpose.com on Mobilizing Millions for Change Forbes — In a recent interview with Jeremy Heimans, Co-founder and CEO of Purpose.com, we discussed the evolution of his interest and engagement in social movements, lessons learned on how to mobilize the masses, the founding philosophy behind Purpose, and much more.
Rahim Kanani: Before launching into the mission of Purpose, how did you originally get involved with building and sustaining social movements?
Before we had the internet, I organized a fax campaign against the first Iraq war. We blasted faxes to the hotel where James Baker and Tariq Aziz were having their final meeting before the two sides went to war. read more