NEW – Journal of Political Marketing
The HKS Library now provides access to the Journal of Political Marketing. Access to this peer-reviewed journal is available from 2002 to the present.
From the Publisher: The Journal of Political Marketing is vital reading for politicians and candidates at every level of office as well as political party officials, political consultants, corporate lobbyists, pollsters, media specialists, journalists, and students and educators in these and related fields. In comparison to competing publications, this journal puts exciting articles with a high level of sophistication and detail in your hands, keeping you on top of current developments in political marketing and campaign strategy. The journal’s focus includes current and predicted future trends such as the application of Internet marketing techniques to politics, which may be at the forefront of future politics around the world.
