Web 2.0 applications – interactive web-based resources and communities such as wikipedia, Facebook and My Space – have had a significant role in empowering individuals to network, share knowledge and ideas. Their use for social and activist organizing is well-known and has become an effective means of galvanizing campaigns. As such, they can be a form of accountability tool employed by civil society groups against companies deemed to be acting inappropriately. Much less explored is the role they might play as a means of interactive engagement and accountability between the two. The BASESwiki project, described here, will be one testing ground for how this more inclusive and two-way use of web 2.0 in support of enhanced accountability might work in practice.
In July 2009, CSRI launched a 6-month project to map the forms and usages of web 2.0 applications that might most beneficially be used to enhance interactive accountability between companies and their stakeholders. The project will explore existing usages within the CSR arena as well as those in other arenas that might be of direct or indirect indirect relevance to future forms of accountability for corporate responsibility. This project is undertaken by CSRI Associate Marcy Murningham in collaboration with Sea Change Media.
FULL PROJECT DESCRIPTION