Jump to:Page Content
Home > News & Events > Events Calendar > Condoning Stereotyping: How Awareness of Stereotyping Prevalence Impacts Stereotype Expression in Negotiations and Beyond
Melissa Thomas-Hunt, Associate Professor of Business
Administration, University of Virginia, Darden School of
Business
The deleterious effects of stereotyping on individual and group
outcomes have prompted a search for mitigating solutions. One
approach has been to increase the awareness of the prevalence of
stereotyping in the hopes of motivating individuals to resist
natural inclinations. However, it could be that this strategy
creates a norm for stereotyping, which paradoxically, undermines
desired effects. This research demonstrates that individuals who
received a high prevalence of stereotyping message (HPSM) expressed
more stereotypes than those who received a low prevalence of
stereotyping message (LPSM) (Studies 1a, 1b & 2) or no message
(Study 2). Furthermore, individuals who received a HPSM were less
willing to work with females who negotiated than those who received
no message, a LPSM or a high prevalence of counter-stereotyping
effort message (HPCSM) (Study 3). Also, in a negotiation
simulation, men who received a HPSM were seen as more assertive by,
and claimed more value from, their female opponents than those who
received a LPSM or those who received a HPCSM (Study 4).
Cosponsored by the Program on Negotiation, Harvard Law School
Lunch will be provided. An RSVP is not required as this is an open
event.