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While only 10% of Americans are on Twitter, almost half of all Americans see tweets in other forms of media almost every day. That makes Twitter more than an interesting place to have conversations or follow celebrity chatter: that makes it the new frontier of broadcasting. So, how can you make the most of it? We'll talk about 10 ways to find your niche and make your mark. Bio:Tamsen McMahon specializes in how to make things work better, creating brand, content, digital, social, and integrated media strategies for startups, retail, restaurant, CPG, and B2B brands as the SVP of Digital Strategy and Content Activation for Boston's Allen & Gerritsen, an independent advertising agency. Before A&G, Tamsen was Director of Digital and Strategic Initiatives at Sametz Blackstone Associates, a Boston brand strategy and design firm, and worked for over 15 years on the client side, most recently as the Director of Development Communications at Harvard Medical School. She’s also served as Director of Marketing & Communications at The Boston Conservatory, Head of Exhibition Planning at the Peabody Essex Museum, and as a management consultant. She holds an MBA in Organizational Behavior & Management Communications and an MA in Arts Administration from Southern Methodist University, as well as undergraduate degrees in Marketing and American Studies from Boston University.