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Thursday, September 26, 2013

Inside the Victory Lab: Using Data, Experiments and Analytics to Make Campaigns Smarter

What campaigns do The basic challenge every campaign faces is deciding which voters it needs to engage and which it should ignore — and then among them where, when, and how to allocate resources and direct messages. We’ll start by stepping back, to understand the decision-making behind the most most important strategic commitment a campaign makes — even if the media never really cover or understand it — and how it informs every they do through election day. Guest: Dave Carney, former White House political director and chief strategist to Texas Governor Rick Perry

  • Location:
    Faculty Dining Room
  • Date:
    Thursday, September 26, 2013
  • Time:
    4:00 PM

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John F. Kennedy School of Government 79 John F. Kennedy Street
Cambridge, MA 02138
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