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Thursday, October 3, 2013

Inside the Victory Lab: Using Data, Experiments and Analytics to Make Campaigns Smarter

What campaigns know about voters People running for office have far more information about the people whose support they’re trying to win than they did a decade ago, sometimes thousands of data points about an individual voter. It comes from sources as varied as voter-registration forms, warranty forms, subscriber lists, and conversations with canvassers knocking at the door or phone-bank callers ringing during dinner. We’ll get a tour of the data available about an individual citizen, understand where it comes from and how it ends up in campaign databases — and what use it is for a candidate to know if you’re a gun owner or regular cruise-goer or cast a ballot by mail in a 2010 Republican primary. Guest: Bryan Whitaker, chief operating officer of NGP VAN and former Democratic National Committee technology director Room: FDR

  • Location:
    Faculty Dining Room
  • Date:
    Thursday, October 3, 2013
  • Time:
    4:00 PM

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John F. Kennedy School of Government 79 John F. Kennedy Street
Cambridge, MA 02138
617-495-1100 Get Directions Visit Contact Page