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Thursday, October 10, 2013

Inside the Victory Lab: Using Data, Experiments and Analytics to Make Campaigns Smarter

How campaigns make assumptions about voters How do campaigns sort through all the disparate data they’ve gathered about individuals? We’ll get an introduction to the predictive-modeling techniques often called microtargeting, and an understanding of how algorithms can churn through thousands of data points to help campaigns draw conclusions about people — both their past attitudes and future behaviors — without ever interacting with them directly. Guest: Tom Bonier, co-founder, Clarity Campaign Labs

  • Location:
    Faculty Dining Room
  • Date:
    Thursday, October 10, 2013
  • Time:
    4:00 PM

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John F. Kennedy School of Government 79 John F. Kennedy Street
Cambridge, MA 02138
617-495-1100 Get Directions Visit Contact Page