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Thursday, October 17, 2013

Inside the Victory Lab: Using Data, Experiments and Analytics to Make Campaigns Smarter

How campaigns know what works Using randomized-control experiments, academics and political operatives can now empirically measure the effectiveness of campaign programs and test new techniques in the field — and have begun to translate insights from behavioral psychology to challenge long-held assumptions about what actually motivates people to vote. What have we learned from election experiments thus far, what is left to learn, and how has our understanding of the voter’s brain changed in the process? Guest: Todd Rogers, professor Harvard Kennedy School; founding executive director, Analyst Institute Faculty Dining Room

  • Location:
    Faculty Dining Room
  • Date:
    Thursday, October 17, 2013
  • Time:
    4:00 PM

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John F. Kennedy School of Government 79 John F. Kennedy Street
Cambridge, MA 02138
617-495-1100 Get Directions Visit Contact Page