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Thursday, October 24, 2013

Inside the Victory Lab: Using Data, Experiments and Analytics to Make Campaigns Smarter

Week 5 (10/24): When experiments and microtargeting merge The cutting edge of campaign analytics comes from integrating experimental designs with rich individual-level voter data to provide freshly granular insights on the impact of political communication. We will get a primer on the quest to isolate what statisticians call “heterogenous treatment effects,” and understand how the Obama campaign used them to find new answers to basic questions: what types of voters respond best to different persuasion messages or get-out-the-vote contacts? Guest: Dan Wagner, former chief analytics officer, Obama for America; founder, Civis Analytics

  • Location:
    Faculty Dining Room
  • Date:
    Thursday, October 24, 2013
  • Time:
    4:00 PM

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John F. Kennedy School of Government 79 John F. Kennedy Street
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