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The Art of Communication:Trial by Fire - September 11, 2001
The most shocking and difficult day during my time as Counselor to
the President was full of communications challenges, from
delivering a live briefing to the nation to preparing for a
presidential prime time address. Information was
frequently wrong and often conflicting. Internal
communications were poor and at one point, operators could not
reach President Bush. We’ll discuss the day and its lessons
as a window into the personal and professional challenges that face
government communicators.