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Class Five: Communications Lessons from the 2012
The tone of President Obama’s 2012 campaign was far different from the inspirational tone he set in 2008. His early television ads defined Mitt Romney as a wealthy corporate raider who shipped American jobs overseas. Romney played into that characterization with a series of comments (I like to fire people; the 47 percent remark) that made him look out of touch with average people. We this election decided by tone rather than ideas and policies? What are the implications of the way President Obama won on his ability to govern? Is the Republican Party’s problem its message, its messenger or its policies? How can the Republican Party more effectively communicate with an increasingly diverse population?