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Victor (Yue) Yuan is chairman of the board and founder and president of Horizon Research Consultancy Group which was founded in 1992. Mr. Yuan has had more than 20 years of experience in professional marketing, social research and policy analysis, and management consulting. He has published more than 400 research reports, papers, books, and translation works on law, economics, sociology, politic science, and culture. He also specializes in the areas of social group culture, branding, and empirical methodology of design for marketing strategy and public policy.