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This workshop, lead by @DavidGerzof, will focus on
understanding Twitter and how to effectively use the
We will dive into setting up effective profiles, listening posts, engagement policies and campaigns. The workshop will teach you how to find the right people to follow, how to build your target audience and how to create an engaging Twitter channel.
We will explore how to develop a thriving Twitter network using content creation and sharing techniques including: The 80/20 Rule, content calendaring, consistent voice, “share tactics”, Twitter search, and URL shorteners. We will also cover what NOT to do when using Twitter.