The Correlation Between Temptations and Reputations

February 7, 2013
By Jenny Li Fowler, Harvard Kennedy School Communications

We base many of our decisions on reputation -- from hiring contractors to booking vacation rentals.

In this video, Richard Zeckhauser, Frank P. Ramsey Professor of Political Economy, discusses his new Harvard Kennedy School Working Paper, which examines the ways in which reputational "black marks" can affect future behavior.

“Variable Temptations and Black Mark Reputations,” is co-authored with Christina Aperjis, HP Labs; and Yali Miao, Jane Street Capital.

Much of Zeckhauser’s research explores ways to promote the health of human beings, help markets work more effectively, and foster informed and appropriate choices by individuals and government agencies.

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