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HKS in the News March 2, 2012

1. Diplomacy returns to US arsenal (Burns) The Boston Globe

2. Branding for Nonprofits: New Research, New Insights (Kylander) Forbes

3. In Florida, a One-Woman Campaign for the Ladies' Bridge Lunch (Putnam) The Wall Street Journal

4. Face-off: Can China’s currency challenge the dollar? (Frankel) China Economic Review


Diplomacy returns to US arsenal

The Boston Globe

March 2

Commentary by: Nicholas Burns, Belfer Center

Topic: Foreign policy

WITH LITTLE fanfare, the Obama administration is adopting a new approach to foreign policy. More than a decade after 9/11, President Obama is following Churchill’s insight that “to jaw-jaw is always better than to war-war.’’ This return to diplomacy doesn’t exclude the use of force in dealing with terrorists, but is an adept pivot by an administration searching for a new formula to advance American interests in the world.

Consider how President Obama is coping with threats to our national security. In Afghanistan, with no hope of a military victory in sight, the administration is pursuing “reconciliation’’ through negotiations between the Taliban and the Karzai government. The aim is to end the conflict at the negotiating table - exactly where the wars in Korea, Vietnam, and Bosnia ended. With US forces out of Iraq, our diplomats will now take the lead to help Shia, Sunni, and Kurdish leaders avoid a bloodbath. The United States has also turned to diplomacy with an enigmatic and isolated North Korean government. And in dealing with a fast-rising China, diplomats will bear a large share of the burden of outrunning and outsmarting Beijing in the race for future influence and power in East Asia.

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Branding for Nonprofits: New Research, New Insights

Forbes

March 1

Quoted: Nathalie Kylander, Hauser Center

Topic: Nonprofit branding

Recently, I interviewed Nathalie Kylander, adjunct lecturer in public policy at Harvard University’s John F. Kennedy School of Government and a research fellow at Harvard’s Hauser Center for Nonprofit Organizations. Kylander, along with Hauser Center Faculty Director Christopher Stone, are authors of an in-depth research study on the role of brand in the nonprofit sector. With a feature article on their findings originally published in the Stanford Social Innovation Review, I wanted to further the discussion by digging a little deeper into some of their insights. Kylander is also an adjunct assistant professor of international business at the Fletcher School at Tufts University, and has been researching nonprofit brands for more than a decade.

Rahim Kanani: How did you first get involved with the world of non-profit marketing and branding, and why did you decide to embark on this research, now?

Nathalie Kylander : In 2002, my former marketing professor and mentor at Harvard Business School, John Quelch and I were having lunch and he mentioned having been struck by a report by Edelman PR that showed that nonprofit brands were trusted by more people, particularly in Europe, than commercial brands.

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In Florida, a One-Woman Campaign for the Ladies' Bridge Lunch

The Wall Street Journal

February 29

Quoted: Robert Putnam

Topic: Decline of social and civic life in America

CAPE CANAVERAL, Fla.—Maggy Simony thinks canapés and chicken à la king are ready for a comeback.

So for that matter are tea sandwiches, Waldorf salad, lobster Newburg on toast points, and, for dessert, some nice cream puffs—all homemade, of course, and in sufficient quantities to serve several friends over a leisurely game of bridge.

These dishes—and the idea of consuming them over a genteel card game—spring from another, largely vanished era. …

Robert Putnam , author of "Bowling Alone," a best-selling book that looked at the decline of social and civic life in America, says bridge—and bridge lunches—were once part of the glue of communities.

Mr. Putnam , a professor of public policy at Harvard, says as women played cards, they "were having a conversation about whether schools should be requiring Latin and [offering] social support—'How is your husband doing?'—at the same time they were eating angel food cake."

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Face-off: Can China’s currency challenge the dollar?

China Economic Review (Subscription Required)

March 1

Quoted: Jeffrey Frankel

Topic: China’s currency growth

To gauge the potential of China’s tightly controlled currency, look to Hong Kong. The territory’s offshore yuan market has expanded rapidly since 2008, when mainland authorities began to allow some Chinese companies to price their exports in renminbi instead of US dollars. Roughly 9% of China’s total trade is now settled in yuan, with around RMB627 billion (US$99.3 billion) deposited in Hong Kong banks as of November 2011, up from practically nothing in 2009. …

Jeffrey Frankel , professor at Harvard University’s Kennedy School of Government, has written that the internationalization of any currency pits the country’s proverbial “Wall Street” against “Main Street.” This is no less true for China, where the Ministry of Commerce, which oversees the nation’s exporters, lobbies hard in favor of slower appreciation.

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In the HKS TV Studio

Todd Rogers, Center for Public leadership

APA Monitor, 3/1

Topic: Voting behavior research

Nicholas Burns, Belfer Center

BBC, 3/1

Topic: Afghanistan Policy


This selection of media appearances is compiled by the Office of Communications and Public Affairs.

To submit an item please email Bryan Galcik

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