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Washington, D.C. – A new national poll of America’s 18 to 29 year olds by Harvard’s Institute of Politics (IOP), located at the John F. Kennedy School of Government, now finds a majority of Millennials (55%) approve of the job performance of President Barack Obama, a rise of six percentage points from IOP polling conducted last October. The President’s job approval rating among students on four-year college campuses – now 60% – increased even more (nine percentage points) over the same period.
In addition to finding continued growth for Facebook among Millennials in the last year (80% of all 18-29 year olds and 90% of four-year college students now have a Facebook account), the poll also reveals a plurality (27%) of Millennials believe online tools like Facebook, Twitter, blogs and YouTube make more of an impact than in-person advocacy (16%) when advocating for a political position. A detailed report on the poll’s findings is available on the Institute’s homepage at www.iop.harvard.edu.
“As the 2012 presidential primary and caucus season draws closer, young people will again have the opportunity to greatly impact the race for the White House,” said Harvard’s Institute of Politics Director Trey Grayson. “Political campaigns which incorporate an effective youth outreach strategy will have a strong advantage in the 2012 cycle.”
“What's been proven in 2008 and in the events in the Middle East of late, is that young adults can make the difference when inspired,” said John Della Volpe, Director of Polling for the Institute of Politics. “And before inspiration happens, it’s important to understand how Millennials communicate – providing this perspective is what we aim to do every semester with our national research project.”
The web-enabled survey of 3,018 18-29 year-old U.S. citizens with a margin of error of +/– 2.4 percentage points (95% confidence level) conducted with research partner Knowledge Networks for the IOP between February 11 and March 2, 2011 finds –
Harvard students designed the poll in consultation with IOP Polling Director John Della Volpe, whose firm SocialSphere, Inc. commissioned Knowledge Networks to conduct the survey. Complete results, are available – along with past surveys – online at www.iop.harvard.edu.
Knowledge Networks conducted a study of young adults on political issues on behalf of Harvard University’s Institute of Politics. The goal of the project was to collect 3,000 completed interviews with young Americans between 18 and 29 years old. Approximately 2,100 cases were to be collected on the KnowledgePanel® with the remaining 900 coming from an opt-in panel sample source. The main sample data collection took place from February 11 to March 2, 2011. A small pretest was conducted prior to the main survey to examine the accuracy of the data and the length of the interview.
Three thousand, six hundred and twenty-six (3,626) KnowledgePanel members were assigned to the study. The cooperation rate was 57.7 percent resulting in 2,091 completed interviews. One hundred sixty eight (168) interviews were conducted in Spanish with the remainder done in English. For the opt-in data source, 927 interviews were completed; the cooperation rate was 4.9 percent.
The web-enabled KnowledgePanel® is a probability-based panel designed to be representative of the U.S. population. Initially, participants are chosen scientifically by a random selection of telephone numbers and residential addresses. Persons in selected households are then invited by telephone or by mail to participate in the web-enabled KnowledgePanel®. For those who agree to participate, but do not already have Internet access, Knowledge Networks provides a laptop and ISP connection at no cost. People who already have computers and Internet service are permitted to participate using their own equipment. Panelists then receive unique log-in information for accessing surveys online, and are sent e-mails throughout each month inviting them to participate in research. More technical information is available at http://www.knowledgenetworks.com/ganp/reviewer-info.html and by request to the IOP.
Harvard University’s Institute of Politics (IOP), located at the John F. Kennedy School of Government, was established in 1966 as a memorial to President Kennedy. The IOP’s mission is to unite and engage students, particularly undergraduates, with academics, politicians, activists, and policymakers on a non-partisan basis to inspire them to consider careers in politics and public service. The Institute strives to promote greater understanding and cooperation between the academic world and the world of politics and public affairs. More information is available online at www.iop.harvard.edu/.
Knowledge Networks delivers quality and service to guide leaders in business, government, and academia – uniquely bringing scientifically valid research to the online space through its probability-based, online KnowledgePanel®. The company delivers unique study design, science, analysis, and panel maintenance, along with a commitment to close collaboration at every stage of the research process. Knowledge Networks leverages its expertise in brands, media, advertising, and public policy issues to provide insights that speak directly to clients’ most important concerns. For more information about Knowledge Networks, visit www.knowledgenetworks.com.