Jump to:Page Content
Cambridge, MA – A new national poll of America’s 18- to 29- year olds by Harvard’s Institute of Politics (IOP), located at the John F. Kennedy School of Government, finds President Barack Obama continuing to widen the gap between himself and former Massachusetts Governor Mitt Romney leading by a nineteen-percentage point margin (55%-36%) among young adult “likely” voters. Just weeks before the presidential election, the poll also shows voting enthusiasm slipping as only forty-eight percent (48%) of America’s young adults say they will “definitely” vote this fall.
In addition, the IOP’s newest survey results – its 22nd major release since 2000 – show a solid majority of 18- to 29- year olds (62%) more comfortable with the view that President Obama inherited problems unable to be fixed in one presidential term rather than the viewpoint that he has failed (33%) – see below for more information. A detailed report on the poll’s findings is available on the Institute’s homepage at www.iop.harvard.edu.
“As enthusiasm for voting continues to slip among America’s 18- to 29- year olds, the IOP’s latest poll shows a clear sentiment by young adults that Washington is broken,” said Harvard Institute of Politics Director Trey Grayson. “We must work together to re-engage youth in the political process – a goal critical to the health and future of our democracy.”
"Despite telling us that they are far less likely to vote this year, Millennials still yearn to make this country great – and it is our hope that as we approach Election Day both presidential campaigns work to connect with young adults in more meaningful ways and better engage on the issues that will shape their future and ours," said Harvard Institute of Politics Polling Director John Della Volpe. "It's not only good politics - it's good for the country."
The KnowledgePanel® survey of 2,123 18- to 29- year old U.S. citizens with a margin of error of +/– 2.1 percentage points (95% confidence level) conducted with the Government and Academic Research team of GfK for the IOP between September 19 and October 3, 2012 finds –
GfK conducted a study of young adults on political issues on behalf of Harvard University’s Institute of Politics. Complete results, are available – along with past surveys – online at www.iop.harvard.edu.
The goal of the project was to collect 2,000 completed interviews with young Americans between 18 and 29 years old. The main sample data collection took place from September 19 through October 3. A small pretest was conducted prior to the main survey to examine the accuracy of the data and the length of the interview.
Four thousand, nine hundred and twenty-seven (4,927) KnowledgePanel members were assigned to the study. The cooperation rate was 43.1 percent resulting in 2,123 completed interviews. One hundred and six (106) interviews were conducted in Spanish with the remainder done in English. The web-enabled KnowledgePanel® is a probability-based panel designed to be representative of the U.S. population. Initially, participants are chosen scientifically by a random selection of telephone numbers and residential addresses. Persons in selected households are then invited by telephone or by mail to participate in the web-enabled KnowledgePanel®. For those who agree to participate, but do not already have Internet access, GfK provides a laptop and ISP connection at no cost. People who already have computers and Internet service are permitted to participate using their own equipment. Panelists then receive unique log-in information for accessing surveys online, and are sent e-mails throughout each month inviting them to participate in research. More technical information is available at http://www.knowledgenetworks.com/ganp/reviewer-info.html and by request to the IOP.
# # #
Harvard University’s Institute of Politics (IOP), located at the John F. Kennedy School of Government, was established in 1966 as a memorial to President Kennedy. The IOP’s mission is to unite and engage students, particularly undergraduates, with academics, politicians, activists, and policymakers on a non-partisan basis to inspire them to consider careers in politics and public service. The Institute strives to promote greater understanding and cooperation between the academic world and the world of politics and public affairs. More information is available online at www.iop.harvard.edu/.
GfK is passionate about research in marketing, media, health and social policy – collaborating closely with client teams throughout the research process, while applying rigor in everything we do. We specialize in innovative online research that consistently gives leaders in business, government, and academia the confidence to make important decisions. GfK delivers affordable, statistically valid online research through KnowledgePanel® and leverages a variety of other assets, such as world-class advanced analytics, an industry-leading physician panel, an innovative platform for measuring online ad effectiveness, and a research-ready behavioral database of frequent supermarket and drug store shoppers.
GfK is one of the world’s largest research companies, with more than 11,500 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2011, GfK’s sales amounted to EUR 1.37 billion. To find out more, visit www.gfk.com or follow GfK on Twitter: www.twitter.com/gfk_group