Institutionalizing Systems Change: Spotlight on the Sites
December 4-5, 2003

Agenda

William Julius Wilson, Harvard University
James Knickman, The Robert Wood Johnson Foundation
Charles Royer, Urban Health Initiative
M. Katherine Kraft, The Robert Wood Johnson Foundation

Session I: Implementing Large-Scale Initiatives: The National Program Office Perspective
Moderator: William Julius Wilson, Harvard University

"Aggregate Lessons Learned on the Use of Data, Communications and Political Strategizing by Local Urban Health Initiative Campaigns", Jerry VanderWood, Urban Health Initiative
Discussant: Charles Euchner, Harvard University

Session II: Developing and Implementing a Communications Plan to Optimize Success
Moderator: M. Katherine Kraft, The Robert Wood Johnson Foundation

"Communications Lessons Learned: The Safe and Sound Campaign-Baltimore", Hathaway Ferebee, Baltimore Safe and Sound
"The Power of Persuasion to Perfect a Movement: The Role of Communications in a Systems Reform Effort", Veronica Templeton, Youth Matters-Richmond
Discussant: Robert Hornik, University of Pennsylvania

Session III: Political Strategizing in a Constantly Changing Environment
Moderator: William Julius Wilson, Harvard University

"Political Strategizing to Maintain Local Partnerships for Systems Change", Laura Hewitt, Safe Passages-Oakland
"There are Children Here! The Importance of Credibility, Relationships, Opportunities, Communication, Leadership and Politics as Strategies to Improve the Health and Safety of Children in Metropolitan Detroit", Grenae Dudley, Mayor's Time-Detroit
Discussant: Michael Petit, Every Child Matters

Session IV: Using Data in a Decision Making Process
Moderator: William Julius Wilson, Harvard University

"Efforts to Improve Public Policy and Programs through Improves Data Practices: Experiences in 15 Distressed American Cities", Beth Weitzman and Diana Silver, New York University
"Using Data Tools in the Decision Making Process", JoAnn Lawer, Philadelphia Safe and Sound
Discussant: J. Lawrence Aber, Columbia University

Panel Discussion: