Soft
Power:
the Means to Success
in World Politics
PublicAffairs, 2004.
Joseph
S. Nye, Jr.
Dean of the Kennedy School and Sultan of Oman Professor of
International Relations
"An
important and incisive
conceptual
contribution to a
deeper understanding
of world politics and
to a wiser foreign
policy by one of
America's foremost
scholars of
international politics"
-- Zbigniew
Brzezinski