Raffaella Sadun for Harvard Business Review.

July 14, 2020

As economies reopen after forced shutdowns caused by COVID-19, managers around the world are faced with a dual challenge: keep the workforce safe while preserving business viability in an evolving and volatile market. How should businesses start to design their “new normal” at this time of heightened uncertainty? A survey of 50 companies across countries and industries reveals business leaders are hard at work adapting to the COVID threat.