By Abhijit Banerjee, Marcella Alsan, Emily Breza, Arun G. Chandrasekhar, Abhijit Chowdhury, Esther Duflo, Paul Goldsmith-Pinkham, Benjamin A. Olken
NBER Working Paper No. 27496
Issued in July 2020
During a health crises like COVID-19, individuals are inundated with health messaging. The authors investigate whether additional messaging by a credible individual changes behavior in new NBER working paper.
How can we create messages to have an impact in this setting of information overload?