By Abhijit Banerjee, Marcella AlsanEmily Breza, Arun G. Chandrasekhar, Abhijit Chowdhury, Esther Duflo, Paul Goldsmith-Pinkham, Benjamin A. Olken

NBER Working Paper No. 27496
Issued in July 2020

During a health crises like COVID-19, individuals are inundated with health messaging. The authors investigate whether additional messaging by a credible individual changes behavior in new NBER working paper.

How can we create messages to have an impact in this setting of information overload?