Strategy and Governance at Starbucks

This Harvard Business School case examines Starbucks’ leadership transition and governance challenges following the abrupt departure of CEO Laxman Narasimhan in August 2024 and the appointment of Brian Niccol as incoming CEO and board chair. The case explores issues surrounding CEO succession, board governance, activist investor pressure, labor relations, operational performance, and strategic repositioning within the global coffeehouse business. It asks how Starbucks can restore growth, improve execution, and navigate governance challenges amid increasing competitive and organizational pressures.