Nathalie Laidler-Kylander

Adjunct Lecturer in Public Policy and Senior Research Fellow
Hauser Institute for Civil Society

Office Address

Mailing Address
Harvard Kennedy School
Mailbox 143
79 JFK Street
Cambridge, MA 02138

Phone: 617-384-7863

HKS Directory Info


Nathalie Laidler-Kylander is an Adjunct Lecturer in Public Policy and Senior Research Fellow at the Hauser Institute. Nathalie also currently teaches at the Fletcher School, Tufts University and the China Europe International Business School in Shanghai. Nathalie's prior work experience includes several senior marketing positions in both the private and public sectors. She holds a BSc in Biochemistry, an MBA from Harvard Business School and a PhD from the Fletcher School. Nathalie has written numerous case studies in the fields of International Marketing and Nonprofit Branding and has published a case book on Nonprofit Brands as well as several articles on Nonprofit Brand Equity. Herrecent research interests continue to focus on the role of nonprofit brands and the emergence of the forth sector. Nathalie lives in Hingham, MA with her husband and four children.

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The Role of Brand in the Nonprofit Sector 
Branding for Nonprofits: New Research, New Insights

Nathalie Laidler-Kylander

“We also found that the role that brand played internally was as critical to many of the organizations we interviewed, as the external role of the brand. Internally, a strong brand drives cohesion and helps an organization build the capacity and skills to implement its social mission. Externally a strong brand results in trust among its many constituents, be they donors, beneficiaries, partners, or otherwise, which enables the organization to have greater impact. What makes a brand strong though is the close alignment between internal brand identity and external brand image, what we call brand Integrity.”

:: Nathalie Kylander, Branding for Nonprofits: New Research, New Insights,, March 1st, 2012