Authors:

  • Tarun Khanna

Excerpt

May 24, 2024, Opinion: "When India banned TikTok in June 2020, millions of people in the massive and population-dense South Asian nation were thoroughly enamored of the Chinese-owned social media company. Even then, Gen-Zers and Millennials danced to new KPop songs while entrepreneurs showed their followers behind-the-scenes looks at how their flagship products were made. But after a deadly geopolitical crisis with China at the disputed Himalayan border, India banned TikTok and more than 50 other Chinese-owned apps. What's happened since can be instructive for Americans now facing down a ban of what's become, for many, a vital marketing tool. To help put a finer point on the aftermath for entrepreneurs, Inc. talked to Tarun Khanna, a professor at the Harvard Business School and a director of the university's Mittal Institute in India. Here are his four predictions: "