Applying Insights from Behavioral Economics to Policy Design. Brigitte Madrian, August 2014, Paper. "The premise of this article is that an understanding of psychology and other social science disciplines can inform the effectiveness of the economic tools traditionally deployed in carrying out the functions of government, which include remedying market failures, redistributing income, and collecting tax revenue. An understanding of psychology can also lead to the development of different policy tools that better motivate desired behavior change or that are more cost-effective than traditional policy..." May require purchase or user account. Link