The Brain—and Soul—of Capitalism. Nancy F. Koehn, November 2013, Opinion. "In 1970 the economist and Nobel laureate Milton Friedman called corporate social responsibility “hypocritical window dressing,” saying that businesspeople inclined toward it “reveal a suicidal impulse.” How times have changed. Some executives still take a Friedmanesque view, but most accept social and civic responsibilities as indispensable to doing good business; their enterprises won’t survive if those responsibilities are ignored. Keep in mind that capitalism needs a brain and a soul. Solving today’s burning issues..." Link Verified October 11, 2014