• Shawn Cole


Dynamics of Demand for Index Insurance: Evidence from a Long-Run Field Experiment. Shawn Cole, May 2014, Paper, "In the past ten years, many practitioners and academics have embraced micro-insurance. Economists view risk diversification as one of the few readily available “free lunches,” and dozens of products were launched in the hopes of developing a financial service that was both welfare enhancing and economically sustainable. A successful market-based approach, however, requires consumers to make good decisions about whether to purchase products. Practically speaking, because marketing policies is expensive, sustainability may depend on high purchase and repurchase rates." Link