M-RCBG Associate Working Paper No. 247
Date of Publication: January 2025

Author: Anahita Sahu


Executive Summary

Embedded finance (EmFi), which is the integration of financial services into the digital experience of a non-financial platform, has emerged as a critical solution for time-and-resource constrained small businesses (SMBs). This report, created for the client PayPal, a leading consumer fintech company, is a deep dive into the concept of EmFi and its relevance for small and medium businesses.

Citations

Sahu, Anahita. 2025. Fintech Reimagined: Exploring the value of embedded finance for small and medium businesses. M-RCBG Associate Working Paper No. 247. Cambridge, MA: Mossavar-Rahmani Center for Business & Government, Harvard Kennedy School. https://www.hks.harvard.edu/sites/default/files/centers/mrcbg/Final_AWP_247.pdf.