Authors:

  • Erica Field
  • Natalia Rigol

Excerpt

Friendship at Work: Can Peer Effects Catalyze Female Entrepreneurship? Rohini Pande, April 2015, Paper. "Does the lack of peers contribute to the observed gender gap in entrepreneurial success, and is the constraint stronger for women facing more restrictive social norms? We offered two days of business counseling to a random sample of customers of India's largest women's bank. A random sub-sample was invited to attend with a friend. The intervention had a significant immediate impact on participants' business activity, but only if they were trained in the presence of a friend. Four months later, those trained with a friend were more likely to..." Link