• Sendhil Mullainathan


GEM13: Sendhil Mullainathan on Scarcity. Sendhil Mullainathan, November 11, 2013, Video. "At the 2013 Global Empowerment Meeting, Harvard University economics professor Sendhil Mullainathan explains how scarcity - and our flawed responses to it - shapes our lives, our society, and our culture. Research from behavioral science and economics shows that scarcity generates a similar psychological reaction for everyone struggling to manage with less than they need. The dynamics of scarcity reveal why dieters find it hard to resist temptation..." Link Verified October 13, 2014