• James Heskett


April 4, 2023, "When former Google CEO Eric Schmidt tells how the company’s ad algorithm—the heart of its financial success—was revamped, here’s what he says:  One Friday afternoon in May 2002, (company co-founder) Larry Page was playing around on the Google site, typing in search terms and seeing what sort of results and ads he’d get back. He wasn’t happy with what he saw…. Some of the ads were completely unrelated to the search…."