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How Obama Can Win a European Free-Trade Deal. Ben Heineman. February 21, 2013, Opinion. "The contrast was striking. In his State of the Union address, President Obama buried the start of a U.S.-E.U. free trade negotiations in a single sentence well down in the text: 'Tonight, I'm announcing that we will launch talks on a comprehensive Transatlantic Trade and Investment Partnership with the European Union, because trade that is fair and free across the Atlantic supports millions of good-paying American jobs'..." Link verified March 26, 2014