Human Rights and the OECD Guidelines for Multinational Enterprises: Normative Innovations and Implementation Challenges. John Ruggie, May 3, 2015, Paper. "Business and human rights became an increasingly prominent feature on the international agenda in the 1990s. Global markets widened and deepened significantly as a result of trade liberalization, privatization, deregulation, and off-shoring production as well as financial centers. The rights of multinational corporations to operate globally became legally enshrined in a vast expansion of bilateral investment treaties and investment chapters of bilateral and regional free..." Link