February 20, 2021, Video: "For human beings, the world is becoming increasingly complicated and the COVID-19 pandemic has not made things any easier! The environment has become increasingly uncertain, yet, there are so many choices to be made every minute of every day. Making all these choices while having numerous options and limited knowledge is not an easy task! Therefore, aiming to address this issue, Professor Richard Thaler, a nobel prize winner, and Professor Cass Sunstein published a book called "Nudge: Improving Decisions about Health, Wealth and Happiness" which coined the rather famous "Nudge Theory". The theory aims to help people make better decisions, without restricting their options by improving the choice environment or choice architecture.

on-HKS Author Website - Cass Sunstein