Authors:

  • Felix Oberholzer-Gee

Excerpt

The Limits of Scale: Companies That Get Big Fast Are Often Left Behind. Here's Why. Felix Oberholzer-Gee, April 2014, Paper. "The value of many products and services rises or falls with the number of customers using them; the fewer fax machines in use, the less important it is to have one. These network effects influence consumer decisions and affect companies' ability to compete. Strategists have developed some well-known rules for navigating business environments with network effects. "Move first" is one, and "get big fast" is another. In a study of dozens of companies..." May require purchase or user account. Link