Authors:

  • Rory MacDonald

Excerpt

May/June 2020, Paper, "Brand-new markets are like the wormholes of science fiction, where the usual rules of time and space do not apply. When a market has just been born, the forces of competition there are constantly in flux, it’s unclear who your customers really are, and conventional strategies just don’t make sense. How then can you navigate this constantly shifting terrain?"

Non-HKS Author Website - Rory McDonald