Authors:

  • Ian Mackenzie

Excerpt

The New Patterns of Innovation. Ian Mackenzie, January 2014, Paper. "The search for new business ideas—and models—is hit-or-miss at most firms. Tackling the problem systematically, of course, will improve the odds of success. Traditional ways of framing this search examine competencies, customer needs, and shifts in the landscape. This article proposes adding a new IT-based framework. It involves asking the following question: how can data and analytic tools be used to create new value? The authors have explored that question with many clients. In their work, they've seen IT create new value in five patterns..." May require purchase or user account. Link