• Antonio Moreno


Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Market. Antonio Moreno, Donald Ngwe, September 2018, Paper, "We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions are very common, we document two types of strategic customer behavior that have not been considered in previous research. First, customers who monitor product prices after purchase may initiate opportunistic returns because of price drops. Second, customers who anticipate a future return may strategically choose a payment method that facilitates product returns." Link