Authors:

  • George Serafeim

Description

January 9, 2023; Article: "An increasing number of business school students are interested in pursuing a career that combines purpose and profit. They understand that they can make a difference in the world while also becoming financially successful entrepreneurs, managers, consultants or investors. This view overturns two myths about business. First, that business is just about making money, while purpose is found by joining a non-governmental organisation, a social enterprise or, perhaps, the public sector. The second myth is that the pursuit of purpose in business is futile because it is antithetical to profit"