Authors:

  • Edward Chang

Excerpt

April 18, 2023, Opinion: "Although DEI initiatives are increasingly common today, few companies actually bother to test their efficacy. In this article, drawing on their experience as academics and consultants who have studied the issue extensively, the authors describe the benefits of targeted A/B testing for DEI initiatives, cite company examples that they’ve been involved with, and offer practical guidance for companies interested in doing testing of their own."