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Regulatory Moneyball. Cass Sunstein, June 2013, Opinion. "Chances are that you will never hear a crowd at a protest rally chant, “What do we need? Regulation! When do we need it? Now!” People want safe food, clean air, and clean water. But in the abstract, regulation is never a popular idea. In a tough economic environment, it might seem like a recipe for disaster. In the United States, businesses large and small have long argued that they are subject to excessive red tape and government oversight, and in the context of a serious recession, that concern has become acute..." Link