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| Cass R. Sunstein | John Beshears
Should Governments Invest More in Nudging? John Beshears, Cass Sunstein, August 2017, Paper, "Governments are increasingly adopting behavioral science techniques for changing individual behavior in pursuit of policy objectives. The types of “nudge” interventions that governments are now adopting alter people’s decisions without coercion or significant changes to economic incentives. We calculated ratios of impact to cost for nudge interventions…