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The Power of Experiments: Decision-Making in a Data-Driven World. Michael Luca, Max Bazerman, 2019, Book, "Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of changes to an experience or product. Once an esoteric tool for academic research, the…