Showing results 1 - 7 of 7
Why Is the U.S. Behind on Coronavirus Testing? Stefan Thomke, March 30, 2020, Paper, "Coronavirus testing is needed to address the uncertainty in making decisions about patient…
February 2020, Book, "Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or…
At Booking.com, Innovation Means Constant Failure. Stefan Thomke, September 3, 2019, Audio, "Harvard Business School professor Stefan Thomke discusses how past experience and…
May 25, 2018, Paper: "Recent research has studied innovation in emerging economies. However, microlevel product development processes in these economies are relatively unexplored…
Innovation Needed for Long-term Sustainability. Stefan Thomke, August 20, 2015, Opinion. “Innovation is not something you switch on and hope it will happen next week. It may take…
The Magic of Innovation. Stefan Thomke, June 2014, Paper. "Why do certain product and service experiences seem to have that undeniable "wow" factor, while others disappoint…
Unlocking Innovation Through Business Experimentation. Stefan Thomke, March 2013, Paper. "There is a downside to businesses that focus heavily on standardization, optimization,…