• George Serafeim
  • Robert Eccles


A Tale of Two Stories: Sustainability and the Quarterly Earnings Call. Robert Eccles, George Serafeim, Summer 2013, Paper. "One of the challenges companies claim to face in making sustainability a core part of their strategy and operations is that the market does not care about sustainability, either in general or because the time frames in which it matters are too long. The response of investors who say they care about sustainability—and their numbers are large and growing..." Link Verified October 11, 2014